Big Baller Brand released Lonzo Ball’s debut ZO2 shoe with an asking price of $495, and if you happen to have big feet the price for size 14 and up are priced at $695. An autographed pair are being sold for $995. Lonzo Ball sandals are $220 per pair. Experts commentating on the shoe release predict they may sell some shoes in the beginning however after the initial media hype wears off the ZO2 will not sell many.
Previously, Nike, Under Armour and Adidas tried negotiating an endorsement deal with 2017 NBA Draft prospect Lonzo Ball but it all went stale because Lonzo Ball’s father LaVar Ball who represented his son in negotiations had a $1 billion price tag for a sneaker and apparel deal, and was also asking for co-branding in conjunction with his Big Baller Brand.